Tender, juicy, and delicious, our “steak” cooks up and tastes like the real thing (while being much better for you).

Are you ready for a real steak experience that is 100% plant-based? Cue Land Lovers. Our meat has the flavor and texture of steak while being much higher in nutrition and a whole lot better for the planet. Try Land Lovers in any recipe that calls for steak or whole-cut beef—the proof is in the steak.

Better Than Beef

Premium cow-free steak made from simple, high protein plant-based ingredients with half the calories and zero cholesterol.

Astonishingly Steak-like,
100% Plant-Based

Through our revolutionary patented process, we've created a mouthwatering, animal-free steak that looks, cooks, and tastes exactly like beef.

Easy on the Earth and the Tastebuds

Land Lovers utilizes only a fraction of the water, energy, and emissions it takes to produce animal meat.

Hot and Ready in minutes

Premium beef dishes are now ready to plate in just a few minutes, saving your kitchen time and resources.

Dr. Huan Xia

Ph.D., Founder & CEO

Land Lovers is the creation of Dr. Huan Xia—a vegan, former meat lover, and impassioned food scientist who knows what it takes to make a good steak.

"After switching to a plant-based diet, I discovered one of my biggest obstacles was finding a delicious and nutritious source of protein. I knew that if I could create a plant-based protein as good or better than steak, I could convince others to experience the benefits of a vegan diet without having to give up the food experiences they love."
- Huan

The grass is greener on the other side.

Testimonials

“You gave me real beef, don’t lie to me.”

- Mstark

“I did not know plant based alternatives could taste so good until I tried Alchemeat.”

- Dhruvi

“Easily the best plant-based meat I’ve ever had! I love the texture, the flavor, everything was so good.”

- Michel

The texture is almost exactly like real meat, you can feel each fiber like you would with steak.

- Joshef

“It’s surprising how accurate the texture is to real meat.”

- Andrino

“You guys have by far the best plant based meat I have ever had.”

- Jorge

Winner of the 2023 National Restaurant Association FABI Award!

“Alchemeat—the most realistic plant-based steak on the market—makes center-of-plate steak dishes a breathtaking reality for foodservice operators looking to upgrade plant-based dining to a premium level.” Read the Article

The closest tasting to authentic beef… from the chewy, yet tender texture to fibrous qualities and brown-like color." Read the Article

Lus Oasis enters whole-cut, plant-based beef category offering ‘firm and elastic’ texture Read the Article

Food Business News

Standout startups at IFT FIRST Read the Article

Is Chicago the New Plant-based Hub? Read the Article

Envisioning The Future of Plant-Based Food Service: A Conversation with Dr. Huan Xia of Alchemeat Read the Article

The Food Institute

Restaurant Show Served Up Plenty of Plant-Based Alternatives Read the Article

Restaurant Business

42 foods and beverages shaping what's next on menus Read the Article

The Best Vegan Food Products We Discovered at the Winter Facy Food Show 2023. Read the Article